Pengembangan Model Manajemen Dakwah Berbasis Kewirausahaan Islam: Praktik Mahasiswa Manajemen Dakwah Uin STS Jambi

Abstract

This research aims to develop a da'wah management model based on Islamic entrepreneurship to empower Da'wah Management students of UIN STS Jambi as da'wah actors as well as entrepreneurs. Using the Research and Development (R&D) method, data was collected through questionnaires, interviews, participatory observations, and documentation, and then analyzed quantitatively and qualitatively. The model developed includes Islamic entrepreneurship education, business management training, da'wah cooperative assistance, and sharia-based business practices. The findings show this model improves students' motivation and entrepreneurial awareness, despite constraints on capital, time management, and managerial skills. This model is effective in increasing the effectiveness of da'wah and strengthening the community's economy, expanding the understanding of the integration of da'wah and entrepreneurship for the empowerment of the people. Follow-up research is recommended to evaluate long-term effectiveness and integrate digital technologies to make the model more adaptive and holistic.