Psikologis Dakwah dalam Pandangan Syeikh Nawawi Al-Bantani

Abstract

This study aims to examine the psychological concepts of da‘wah in the thought of Syaikh Nawawi al-Bantani and to analyze their relevance to contemporary da‘wah practices. The research focuses on the fundamental principles of da‘wah psychology reflected in his works, particularly those related to gentleness, empathy, wisdom (ḥikmah), moral–spiritual development, and understanding the characteristics of the audience (mad‘u). This research employs a qualitative method through library research by reviewing Syaikh Nawawi’s major writings as well as relevant scholarly literature published in the last five years. The data were analyzed using content analysis and a thematic approach to explore the psychological concepts embedded in the texts. The findings indicate that Nawawi’s ideas align significantly with modern psychological theories, especially in the areas of persuasive communication, behavioral formation, emotional intelligence, and the strengthening of spiritual values. These results affirm that Nawawi’s psychological framework of da‘wah is not only relevant but also provides a methodological foundation for developing da‘wah that is humanistic, moderate, and responsive to the challenges of the digital era.