Metode Dakwah Masyarakat Multikultural

Abstract

Multicultural societies arise because of the existence of several different groups. Several different groups consist of social differences, cultural differences, and differences in thought patterns which become problems in inter-ethnic relations. So in this case a da'wah strategy is needed in a multicultural society in an effort to convey goodness to change the situation for the better. This research aims to find out what methods are used to convey da'wah to a multicultural society. This article was written using descriptive qualitative methods. The conclusion of this article is that effective da'wah methods must be adapted to the characteristics of the target group. For village communities, an approach through local language and culture as well as collaboration with community leaders is important. For materialistic urban communities, da'wah through practical social activities can be effective. Marginal communities need da'wah in the form of assistance and empowerment. For teenagers, questions and answers, discussion and technology methods can be applied, while for the elderly, Islamic motivation and nafsiyah da'wah. In the digital era, building personal branding, creative content and social media has become important.