Transformasi Manajemen Dakwah Pada Lembaga Dakwah Dari Pola Tradisional Ke Digital Berdasarkan Kajian Kepustakaan

Abstract

This study aims to analyze the transformation of da'wah management in da'wah institutions from traditional patterns to digital patterns. In the era of information disruption, da'wah institutions are required to make managerial adaptations so that religious messages remain relevant to modern audiences. Using the library research method, this study examines the shift in management functions which include planning, organizing, implementing, and evaluating. The results of the study show that the transformation of da'wah management involves a paradigm shift from paternalistic and routine management to strategic, collaborative, and data-driven management. The main findings indicate that the success of da'wah in the digital space is highly dependent on the professionalism of the work team, content creativity, and the use of digital metrics as a measurable evaluation instrument. The implication of this study is that the integration of digital technology does not remove traditional da'wah values, but rather strengthens the efficiency and reach of Islamic teachings globally. Thus, management transformation is the main key in maintaining the existence and effectiveness of da'wah institutions in the future.