Komunikasi Dakwah di Era Digital: Peran Radio Nurul Ilmi Jambi dalam Menyebarkan Nilai Islam

Abstract

The development of digital technology has brought major changes in the way humans communicate, including in the field of Islamic da'wah. However, in the midst of the rapid flow of digitalization, radio media still has an important role as a means of effective da'wah communication and touches the community at large. The purpose of this paper is to find out the experience of students in implementing Field Experience Practice (PPL) at Radio Nurul Ilmi 102.7 FM Jambi, which focuses on how radio media plays a role in spreading Islamic values in the digital era. Through journalistic activities, content production, and documentation of Islamic programs, methods are used in a descriptive-qualitative form. The results of the activities show that radio still has its own appeal as a da'wah medium, with the main challenge being the limitation of human resources in the technical field and content production. Students gain professional experience while strengthening educational and inspirational media-based da'wah