Model Strategi Dai Nasional Gus Baha dan Ustad Das Ad Latief Dalam Mengembangkan Dakwah Unik Dan Pengembangan Ekonomi Ummat (Teori Strategic Alliance)
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Abstract
The background of this research is based on social changes, the development of digital technology, and the complexity of the problems of the people who demand da'wah not only to function as a delivery of religious teachings, but also as an instrument of social, educational, and economic transformation. Therefore, a collaborative, adaptive, and sustainability-oriented da'wah approach is needed. This research uses a qualitative approach with the library research method, namely through the analysis of various literatures, scientific articles, and relevant sources related to the theory of the Strategic Alliance and contemporary da'wah. The focus of the study is directed to the basic concept of the da'wah strategy based on strategic alliances, Gus Baha's da'wah model with a cultural-intellectual pattern, and Ustadz Das'ad Latief's da'wah model with an emotional-entrepreneurial pattern. The results of the study show that the Strategic Alliance theory is relevant to be applied in the development of modern da'wah because it is able to build synergy between da'wah actors through network strengthening, resource collaboration, and competency integration. Gus Baha presents a da'wah model based on scientific authority, contextual approaches, and pesantren traditions that emphasize the deepening of religious understanding. Meanwhile, Ustadz Das'ad Latief developed a da'wah model that is communicative, persuasive, and close to the socio-economic reality of the community through an emotional and motivational approach. Both models show that modern da'wah requires a combination of intellectual strength, effective communication, and the ability to build social networks.
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