Konstruksi Pesan Dalam Konten Dakwah Visual Pada Platform Tiktok: Tinjauan Teori Komunikasi Massa.

Abstrak

The development of social media has encouraged the transformation of Islamic da'wah practices into a digital space, one of which is through the TikTok platform which emphasizes short-form visual content. This study aims to analyze the construction of messages in visual da'wah content on the TikTok platform from the perspective of mass communication theory. This study uses a qualitative approach with a content analysis method on the purposively selected visual da'wah content. The results of the study show that the da'wah message on TikTok is constructed in a concise, visual, and persuasive manner, with the dominance of visual elements, the structure of the closing core opening message, and the theme of morality and religious motivation. The delivery style used tends to be personal and contextual to suit the character of the digital audience. These findings reinforce the view of mass communication theory that media messages are the result of constructions influenced by the medium and audience. This research contributes to the development of digital da'wah communication studies and provides practical recommendations for preachers in designing effective and meaningful visual da'wah messages.