Manajemen Dakwah Islam yang Responsif terhadap Tantangan Globalisasi

Abstrak

This study aims to analyze the concept and principles of Islamic da’wah management that are responsive to the challenges of globalization through a literature review approach. Globalization has brought significant changes in technological, socio-cultural, and ideological aspects, which directly affect the practice of Islamic da’wah. This research employs a qualitative method with a library research design, using data sources from scholarly books and relevant journal articles published within the last ten years. The findings indicate that effective Islamic da’wah management should be implemented through systematic functions of planning, organizing, implementing, and evaluating da’wah activities. Furthermore, responsiveness to globalization is characterized by adaptive, innovative, and contextual approaches, particularly in utilizing digital media and promoting moderate da’wah strategies. This study emphasizes that responsive da’wah management does not alter the substance of Islamic teachings, but rather serves as a strategic effort to maintain the relevance and effectiveness of da’wah in a globalized society. The results are expected to contribute to the development of Islamic da’wah management studies and provide a conceptual reference for da’wah practitioners.